What is private bank

Private banking originated in the earliest era of the Crusades, when European aristocrats were to lead troops to battle, will be delivered to homes and property left to take care of the aristocracy, which first appeared in private banking. With times changing, the modern private bank has a new meaning. In a narrow, private banking is to reach a certain level of wealth for the disposal of assets of individuals and their families to provide one-on-one service for its search for innovative, in line with the characteristics of their own wealth management, as well as the development of new next-generation The source of wealth. Broadly speaking, private banks are able to integrate all channels and the integration of resources to provide customers with exclusive full-service financial institutions.

Some people believe that private banking is best for the rich to provide ultra-high yield financial products directly to the private bank to see whether it is high-yield plus capital preservation products, to an annual profit. This is a private bank on the understanding of common errors. The same is true of financial management, it is not possible to have the perfect solution to all financial products, financial management, high-yield must be accompanied by a high-risk, it is impossible to have all the appropriate financial management program for each client should be tailored, right, this is the private Bank financial services where the true meaning. In fact, private banking is not a money-making machines, private banking is not a more complex system of platforms, dazzling combination of products to allow customers to more than double the assets of a night of gambling sites. "Personal" cover the operations of the three major characteristics: private, unique, professional, it is more important than long-term asset allocation and investment to update the concepts in order to achieve wealth for the long-term planning and management of the consolidated financial The ultimate goal to reach.

Private Banking is such an art. Private banking clients as manager of the family doctor for the family through financial Wang Wen asked to do all diagnostic analysis to find the financial problems, with value-added services and the concept of family heritage, to take into account the financial effects of wealth and good nutrition to solve financial problems Diseases, to help customers take care of wealth, business development and improve the quality of life, their children cultivate and enhance the growth of the Evergreen family of good physical condition.