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Sunday, November 9, 2008

The five major international credit card brand

1. Visa (VISA)
Visa is the world's most famous brands to pay, Visa and Visa merchants all over the world, ATM, as well as members of financial institutions to work together to make this dream come true.
Visa global electronic payment network-VisaNet-one of the world's most extensive coverage, the most powerful and most advanced consumer payment processing system, so that you continue to carry out the Visa global cartoon row. At present, there are more than 2,000 of the world 10,000 merchants to accept Visa cards, there are more than 840,000 ATM all over the world. Therefore, Visa's global network so that no matter where you can easily use the Visa card.
Visa International card issuers are not directly involved in the organization itself. In the Asia-Pacific region, Visa international organizations have more than 700 members of various financial institutions to issue Visa payment, including credit cards, debit cards, corporate cards, business cards and purchasing cards. These products will allow you to spend money in a more secure, convenient and reliable.
Visa in 1993 and 1996 in Beijing and Shanghai to set up representative offices. Visa has a home in the Bank, including the 17 members of the Chinese-funded financial institutions, and 5 foreign bank members. As at the end of March 2005, Visa in the Chinese mainland to issue Visa cards of about 5,400,000, up 17,000 automatic teller machines Taiwan, Visa transactions in the Chinese mainland amounted to 3,200,000,000 U.S. dollars.


2. MasterCard (MasterCard)
MasterCard International Organizations in the late 50's to early 60's created an international credit card system was soon popular in the world. In 1966, formed a bank card association (Interbank CandAssociation) organization, in 1969 the bank card association purchased the patent MasterCharge, the reunification of the credit card issuer's name and design style. 10 years later, the original name MasterCharge renamed MasterCard. MasterCard International is a cover various parts of the world's financial institutions, non-profit-making association, whose members include commercial banks, savings and loan associations, and credit cooperatives. The basic goal always: communication between domestic and foreign members of the bank card information exchange and to enable the agency to issue big or small, can enter the market, bank cards and traveler's checks and development.
MasterCard is a global household name, but 30 years ago it was only a domestic card in the United States, it is well-known MasterCard International has been in service for cardholders conviction, to provide up-to-date card, The most complete payment services, cardholders around the world have been recognized.


3. Diners (DinersClub)
Diners in 1950 by entrepreneur FrankMCMamaca founder, is the first plastic card payments and eventually develop into a international credit card. In 1981 the nation's largest retail bank holding company of Citibank ---- ---- Citibank Card DinersClubIntenational accepted the company. Great card to the company's main advantage is that it has not yet been developed in the region to increase its sales and the consolidation of the company's credit card market by maintaining a strong position. The company through the network to exchange cash and ATM networks formed by mutual agreement in order to strengthen its focus in the international market.


4.JCB (JapanCreditBureau)
In 1961, JCB, as Japan's first specialized credit card company was set up. Since then, it has been the largest since the company's stance that it is truly representative of the Japanese credit card company. In Asia, and its trademark is unique. The scope of its operations around the world in more than 100 countries and regions. JCB credit cards of the kind in the world, reaching more than 5000 kinds. The main strategy JCB International aimed at the working and living abroad, Japan's businessmen and women. In order to establish international status, JCB also of Japan, the United States and Europe, and other priority services to achieve business plans to include in the JCB card to the special tourist guide. Unprecedented quality JCB is the secret of success.


5. American Express Card
Since 1958, to issue the first American Express card, American Express has been so far in 68 countries and regions to 49 kinds of currency issued American Express card, built the world's largest self-contained special business network and has more than 60,000,000 The high-quality group of cardholders. Founded in 1850 the American Express Company, the first business is to provide express delivery services. With the continuous development of business, American Express in 1891 launched the first traveler's checks, mainly for high-end customers often travel. It can be said that American Express customer service at the end of the century-long history, has accumulated a wealth of experience and a large high-quality customer base.
In 1958, American Express launched the first card spending card. With 100 years old and the credibility of the world-renowned brands, Elvis was the most popular ones among the first one of the cardholder, a lot of business travel often become the new American Express card products, the positive applicants. American Express card in the opening, the signing of the network of businesses means more than more than 17,000, in particular the United States of the Union Hotel card 150,000 households and 4,500 members of the hotel's accession to the marked bank cards in the United States was finally accepted by the mainstream business community .
1966 American Express Gold Card issued the first to meet the maturity of higher consumer demand.
In 1984, American Express issued the first in the world's first platinum cards, the cards only for selected members were invited as such, does not accept external applications. In addition to the integration plan and worry-free consumerism, cardholders can enjoy the comprehensive travel services and leisure preferential concessions, special 24-hour Platinum Card Service proper arrangement for the members of the life size matters.
In 1999, American Express Platinum cardholders in the selection of the top customer for them to issue the Centurion Card (CenturionCard). This holds the most senior American Express card products, free access to major cities in the world's top clubs, you can enjoy a unique global top-level personal service and excellent taste of exclusive concessions, including the all-around personal assistant, and enjoy great travel concessions , Leisure concessions, banking services provided by the commissioner of banking and investment services and comprehensive 24-hour support. Platinum Card and American Express Centurion card allows the card to become the spokesman for the distinguished.
American Express Company by virtue of more than 100 years of quality service and innovative management to maintain its "rich man's card" image. American Express has been in the past independent card issuers go on the road, from 1996 until the card issuers and other financial institutions, opening up the network, in 1997 the establishment of the Global Network Services (GNS), allowing partners to issue American Express cards, the use of American Express network of co-lead The growth of business partners, to strengthen its competitive edge and increase profit margins, improve the integration of business management. GNS has been more than 90 countries and 80 partners to establish a strategic partnership. In the Asia-Pacific region 17 countries have 28 partners, including the Industrial and Commercial Bank of China, China Taiwan's Taishin Bank, Hong Kong, China, Dah Sing Bank, Development Bank of Singapore, New Zealand banks, National Australia Bank.

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